[data words] LED modern light Market counter attack war"

LED semiconductor material characteristics, so that lighting into almost omnipotent, omnipresent digital era, which is the biggest change to the lighting industry LED. Today, LED light source gradually penetrated into the field of home lighting, modern lighting market is also more huge.

With the application of LED light source, with metal texture with aluminum and iron, offbeat breath glass and acrylic materials such as modern lamps complement each other, realize the second take-off in appearance and shape, the color with black and white color, metal color are more suitable and simple modern decorative style collocation.

In view of the current market situation, there are a lot of professional home lighting in the market, the overall, intelligent, energy-saving has become the development trend of modern home lighting, from functional lighting to integrated lighting decoration. Therefore, as one of the types of indoor lighting, it can be predicted that the future of modern lighting is still an attractive piece of cake, a good prospect.

Market sink to two or three line city

Today, the economic downturn, a second tier market competitive pressures, the three or four line of market attractiveness, a push and pull, prompting a lot of modern lighting companies began to enter the two or three line market. In 2014, entitled "modern minimalist lighting products champion" reputation of the new Terri, launched the "Twitter" brand, the main national two or three line city, and plans to use 3 years, completed around 1000 "whisper" brand building stores. In 2015, Qilang lighting launched the "thousands of stores sail program, and launched for three or four line market" Yijia "series of simple products, achieve channel sink, and plans to three years to develop 1000 China Qilang stores. In addition, the United States, Song Wei lighting and other brands also have good performance in the market. Throughout the modern lamp market characteristics, can be summarized as the following:

1, the group is leading this cake after 90 and 85, and its decoration style and consumption habits compared to the past has undergone a major change;

2, modern lamps need space to display and use scene atmosphere, but with crystal lamps and European style lamps less sanwubo square thousands of square, moving tens of millions of investment, modern lamp store display space can be appropriately reduced, the investment cost is relatively low;

3, the prevalence of plagiarism in the industry, affecting the health of the industry forward;

4, the European and American wind wind, the new Chinese style gradually diversified, the actual function of the brand and product market, there is no particular preference, who are more competitive, consumers are willing to choose who.

Future trend

1, the overall advantages of modern light reflected in the appearance, novel appearance, and can change with the times and times of the products in the market circulation to the advantage, but it also causes the enterprise to strengthen the investment in this regard, the product upgrading, launched the modern lamp more in line with the current popular;

2, modern lamps and furniture design integration is the trend, more and more designers supporting the overall design of furniture and lamps showed great interest, therefore, the design and sales of modern lamps can be bundled with the design and sales of furniture;

3, modern lighting is not only lighting to demand more personalized artistic charm, at this point, the development of modern light and electricity future modern lights will agree without prior without previous consultation, more through electronic business platform into the public family;

4, business with European style lights, Chinese style lamp, crystal lamps and other similar pattern, if the brand adhere to the single store operation mode, to ensure the store profits, the most effective method is the diversification of products and channels at the same time. Can also choose to store into a monopoly area or complex store mode of operation, you can greatly reduce the risk of high cost.

Data message

Demand change

From the changes in the demand for modern lights can be seen, export certification in the first place, we can see that the export has been occupied by the domestic enterprises of the important business of modern lights. In fact, many domestic good modern lamp brand, many of which are done from export, such as new products, such as source, Terri qilang. In addition, with the rise of the domestic modern simple wind, the major brands fought on the occasion of the country, a variety of agents began to rise.

Market distribution

In the domestic market distribution, mainly concentrated in the eastern coastal city, especially the export port city, such as Shenzhen, Guangzhou, Wenzhou, Xiamen, and the Northeast market (near the Russian market) and the inland provincial capital city, such as Chengdu, Chongqing, Guiyang, at the same time there is the origin, such as Zhongshan, Jiangmen etc.. These cities are more open, in the integration of Chinese and Western cultures, people are more likely to accept the modern minimalist style.

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